“There are more knitters than golfers in America, so it really shouldn’t surprise people that we’re launching a magazine dedicated to sock knitting,” says Sockupied editor Anne Merrow. “Socks were some of the earliest items made by knitters. Knitting experienced a resurgence in the ‘40s and ‘70s, and today, after a long hiatus, sock-knitting has returned to popularity. If you knit socks, you know exactly what it means to be Sockupied.”

“This is not a magazine or an app or digital version of a magazine,” says John Bolton, Vice President and Publisher of Interweave’s Fiber Division. “This is an entirely unique digital product to help knitters learn new skills and develop their abilities alongside some of the best designers and instructors at Interweave and in the knitting community.”

Sockupied is available as a digital download exclusively from Interweave’s eCommerce website, www.Interweavestore.com, for $14.97, beginning today. The eMag is actually a 365-megabyte application that users download and install to a Macintosh or PC computer; once installed, the application runs on the Adobe AIR platform.

The eMag has 15 instructional and entertaining videos, ranging between 1-6 minutes in length each, embedded throughout the articles. All in all, there is more than 40 minutes of video content, including three videos with sock designer Cookie A, five videos of cast-on methods for sock knitting, a video with reviews of six different types of double-pointed needles, and fun videos of sock knitters and their stories.

Video is just one of the experiences that set this eMag apart from printed magazines and books. The eMag also offers three downloadable sock patterns, knitted sock photo galleries with zoom capability, an in-depth tutorial on customizing a sock pattern for the perfect fit, reviews of cashmere sock yarns, and a lot of playful, interactive elements that you won’t find in a traditional print publication, like the animated cartoon from knitting humorist Franklin Habit.

FACTS ABOUT SOCK KNITTING:

There are 53 million knitters in North America today, and one in three knitters are now knitting socks, according to the Craft Yarn Council of America. Devoted fans say handknit socks are portable, fairly quick to knit, a great small project for trying out new techniques, and universally wearable and functional.

Visit online at www.Interweavestore.com

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1. Lands’ End FeelGood: Knitting To Help Homeless

We expect to donate thousands of pounds of yarn to Warming Families chapters where volunteers plan to knit up to 25,000 hats to warm the homeless and displaced.

The new, proprietary yarn is as soft as cashmere yet is as affordable as cotton. The FeelGood sweater is available in a Cable or Striped Cardigan ($69.50) and Turtleneck ($49.50) and can be purchased online at www.landsend.com, by calling 1(800) 800-5800 and by visiting the Lands’ End Shops at Sears. Yarn donations will be made to volunteer knitters throughout the season.

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