Mothers Demand Conscious Products This Holiday Season!
When Kemi Ingram gave birth to her first daughter Abigail in 2005, she did not anticipate joining—let alone leading—an ‘apron string’ revolution.
As a holistic oriented first time mother, Ingram searched the internet for organic baby food, eco-friendly diapering alternatives and pediatric homeopathics. She purchased a hand-made baby carrier from a work at home mother in Scotland, fairly-traded baby clothes from a women’s cooperative in Tibet—and after a bit of research—managed to piece together an organic cotton post-maternity wardrobe.
It did not take long for the Oxford University grad to realize that other socially conscious mothers might be interested in learning more about the way in which their significant purchasing power might be used to change the world. The idea for a talk radio broadcast devoted entirely to addressing issues of interest to socially conscious moms came naturally.
The Radio Mom Show which launched in September of 2006, streams weekly from 20+ internet portals and has attracted a global listening audience of women interested in issues affecting women and children. Priya Haji, CEO of World of Good, Jay Borneman, CEO of Hyland’s and John Foraker, CEO of Annie’s have all been guests on the show.
‘Each week I have an opportunity to interview policy makers, activists, educators and entrepreneurs who are committed to making the world better,’ says Ingram. ‘I have been really amazed at the response to the show.
Mothers constitute a significant portion of the $228 billion LOHAS market. According to Newsweek, 85% of product purchasing decisions are made by women.
‘Our listeners want to use their purchasing power to effect social change. They want products that are in line with their values—like mindful parenting and a commitment to fair trade and environmental stewardship.’
TheRadioMom.com is a social enterprise, which means that a portion of the proceeds generated from affiliate programs, on-air advertisements and ‘Radio Mom’ speaking engagements is given to charitable organizations serving vulnerable women and children.