The Organic Consumers Association (OCA), representing more than 500,000 members, is pleased that consumers will have more choices than ever before of high quality USDA organic personal care products, such as soaps, lotions, crèmes and balms in 2008. Organic synthetic-free personal care products which comply with the USDA’s National Organic Program’s (NOP) strict standards for organic food, will be more widely available as manufacturers have begun to catch up with consumer demand. Personal care companies may represent that they are NOP certified “organic” and display the USDA organic seal, or “made with organic,” so long as such products are certified to meet the NOP standards.
“We are pleased that despite widespread misleading organic claims on shampoos, body washes and lotions made with synthetic surfactants, silicones and preservatives, numerous companies have stepped up to make real organic alternatives that will be widely available in 2008,” said Ronnie Cummins, Executive Director of the OCA. “Organic consumers expect their organic personal care to be free of synthetic foaming agents and preservatives, and companies should not just add token organic ingredients on top of such synthetics to make organic product claims. Consumers should look for the “USDA Organic” seal on products if they want to be certain they are truly organic. Some of the organic brands that we recommend in 2008 include Dr. Bronner’s Magic Soaps, Sensibility Soaps, Terressentials, Origins Organics, Trillium Organic, BeeCeuticals Organics and Aura Cacia Organics. The majority of these brands’ products are certified to the USDA gold standard,” says Cummins.
David Bronner, President of Dr. Bronner’s Magic Soaps says, “We’re excited to be introducing 18 new USDA certified organic personal care products this March ranging from shaving gels to a hair conditioning rinse. Organic personal care should be like organic food for the skin, based on organic agriculture and free of synthetic ingredients that organic consumers seek to avoid.”
According to Lynn Betz, President of Sensibility Soaps, Inc: “Our advice for consumers who are looking for honest organic products is to be informed and not fooled by prevalent and misleading marketing messages claiming products are ‘organic’. Look for the ‘USDA Organic’ seal, read the labels and look out for chemicals. Our certified organic brand Nourish—food for your healthy skin– has been in the marketplace for over 3 years. As consumers become more aware of chemicals used in not only the foods they eat but in what they put on their skin, which can be absorbed into the body, we offer alternative products that support a healthy lifestyle and environment.”
“The USDA NOP is the most stringent standard in the world, by far, and we’ve never seen a reason to create any product that doesn’t reach the high USDA bar. Every one of our artisan-crafted products is certified to the USDA organic program,” states James Hahn of Terressentials. “In a marketplace flooded with faux-organic wannabe’s, how can a consumer identify a genuine USDA certified organic product? Look on the front of the label: if it doesn’t have the seal, it ain’t the real deal.”
Richie Gerber, President of BeeCeuticals Organics says, “By offering USDA certified organic body care products we are providing a choice in the marketplace that creates a beneficial and sustainable chain of events. The customer gets a healthy product that supports organic agriculture and the environment as a whole. As we move forward, our goal is to make each new offering for our product line USDA certified organic. To us, organic is not a buzz word or window dressing, it is our reason to “bee”.