This fall, Lands’ End will kick off the FeelGood Campaign, a fun way to shop and feel good about giving to homeless individuals and families across the country. Beginning on September 1st continuing through December, for every Lands’ End FeelGood sweater purchased, we will donate signature FeelGood yarn to One Heart Foundation’s Warming Families, (warmingfamiles.com) a nationwide knitting charity.
We expect to donate thousands of pounds of yarn to Warming Families chapters where volunteers plan to knit up to 25,000 hats to warm the homeless and displaced.
The new, proprietary yarn is as soft as cashmere yet is as affordable as cotton. The FeelGood sweater is available in a Cable or Striped Cardigan ($69.50) and Turtleneck ($49.50) and can be purchased online at www.landsend.com, by calling 1(800) 800-5800 and by visiting the Lands’ End Shops at Sears. Yarn donations will be made to volunteer knitters throughout the season.