Frommer’s Travel to Offer Customized Travel Guides with HP
Frommer’s Travel has joined forces with HP to offer Frommer’s Remix by HP, an on-demand custom travel guide that simplifies travel planning and ensures a memorable trip personalized to each traveler’s needs and preferences.
Travelers can now visit www.frommersremix.com to create their personally-titled travel guide for single or multiple destinations which integrates their own unique itineraries alongside expert advice, candid reviews, and recommendations from local Frommer’s authors, based on travelers’ personal preferences.
How it works: To begin customizing their personal guide, travelers can visit Frommersremix.com to enter the details of their itinerary, or import them automatically from TripIt, the leading mobile travel organizer. They then select their activity preferences, along with their choice of high-value coupon discounts, provided by the company that produces The Entertainment Book* – which will save them $100 or more on dining and attractions. Frommer’s Remix by HP then packages together their itinerary, personalized recommendations, and entertainment coupons and ships the final guidebook directly to their home.
Craig Schickler, Director of E-Business Development, at Frommer’s said: “An important part of Frommer’s mission is to help travelers plan fun, hassle-free trips. HP’s digital publishing and customization technology enables us to bring that one step further, offering innovative, fully customized travel guides that enable travelers to focus on making memories instead of making plans.”
“Paper-based travel guides are still the preferred way to carry travel information, so HP and Frommer’s set out to create a new way to experience the customized content people have come to expect in the digital age,” said Glen Hopkins, Vice President and General Manager, Printing and Technology Platforms, HP. “Frommer’s Remix by HP merges this rich digital content with the convenient, printed Frommer’s guidebooks travelers trust.”
Custom guidebooks for more than 30 top global destinations with special introductory price of $9.99:
Frommer’s Remix guidebooks are currently available for more than 30 popular global destinations at launch, including; London, New York, Paris and Rome, with more destinations coming soon. For a limited time (thru 12/31/11) Frommer’s Remix will be available for the special introductory price of $9.99. After the 12/31/11, pricing will start at $19.99 for a custom guidebook and 12 hand-picked coupons. Visitwww.frommersremix.com to design your guide, your way.